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WALFE Business Label — 
is a new format of providing digital services for business

Every business has teams and departments that help it grow.

Walfe is more than an advertising agency, creative bureau, or consulting company. We are a business label, and we know how to effectively assemble additional necessary teams and integrate them across categories:

Join the label

Google
Partner

Business
Partner

Marketing
Partner

Horoshop
Partners

Shopify
Partners

100 Clients
in 2025

We are a business label, and we know how to effectively assemble additional necessary teams and integrate them across categories:

Branding

Strategy

Creative

PR

Analytics

Marketing

Sales

HR

Main Image Element Element Element Element Element

Business Label
in numbers:

6

years on the market

$14.6M

ad budget managed
since 2019

1200+

advertising projects implemented

90+

complex business
projects implemented

36

active brands
in work

$100M+

profit for our partners
and clients since 2019

200+

experts to form
project teams from

8

business directions

Main Image

Trusted by:

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EdTechEdTechEdTechEdTechEdTechEdTechEdTechEdTechEdTechEdTechEdTechEdTech
HoReCaHoReCaHoReCaHoReCaHoReCaHoReCaHoReCaHoReCaHoReCaHoReCa
BrandsBrandsBrandsBrandsBrandsBrandsBrands
E-commerceE-commerceE-commerceE-commerceE-commerce
Events
SaaSSaaS
Real_EstateReal_EstateReal_EstateReal_EstateReal_Estate
Insta-ShopInsta-ShopInsta-Shop
MedicalMedicalMedicalMedicalMedical
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B2BB2BB2BB2BB2BB2BB2B

Our primary tools

Audit of marketing
and sales activities

Development
of a marketing strategy

Development
of a communication strategy

Paid
traffic

Targeted
advertising

Contextual
advertising

Influencer
Marketing

SMM
and content strategies

SEO
and organic promotion

PR
and Media Relations

Website Development
with WOW Design

Email Marketing
and CRM Automation

Outsourcing
of sales departments

Configuring end-to-end
analytics for traffic

Audit of marketing
and sales activities

Effective marketing starts with a thorough analysis of your current customer acquisition system.

The Wafe team conducts a comprehensive audit of your marketing and sales departments: we analyze advertising channels, the sales funnel structure, lead quality, the effectiveness of marketing tools, and the lead processing workflow. We identify key points of customer churn, determine scaling potential, and develop specific recommendations to improve the efficiency of the entire system.

Result:
A thorough understanding of the current state of marketing and a clear plan for improving customer acquisition effectiveness.

I want an audit

Development
of a marketing strategy

Marketing is effective only when all tools are integrated into a single system.

The Walfe team develops a strategic marketing development model: it analyzes the market, the competitive landscape, and the behavior of the target audience; identifies key customer acquisition channels; and designs the architecture of marketing tools.

The strategy includes a promotion channel structure, a budget model, KPIs, and scaling scenarios.

Result:
A systematic marketing development strategy and projected customer flow.

I want a strategy

Development
of a communication strategy

Strong brands are built through clear and consistent communication.

The Walfe team helps businesses develop a positioning that reflects the product’s true value to its audience. We define the brand’s core idea and establish a messaging framework, tone of voice, and communication principles that are applied across advertising, content, and media.

This allows the brand to occupy a clear position in the market and build long-term trust with its audience.

Result:
A strong brand communication platform and clear market positioning.

I want a strategy

Paid
traffic

Paid traffic allows you to quickly scale your customer flow and manage sales volume.

The Walfe team designs advertising campaign structures, develops a system for testing creative assets, and optimizes audiences and budgets. We analyze channel performance and continuously refine advertising campaigns to achieve maximum results.

Result:
A steady stream of leads and a structured customer acquisition system.

I want customers

Learn more

Targeted
advertising

Targeted advertising allows you to reach specific audience segments on social media.

The Walfe team develops a multi-level structure for advertising campaigns, tests creative concepts, segments audiences, and optimizes ads based on user behavior analytics.

This enables brands to effectively attract new customers and scale their advertising campaigns.

Result:
a steady stream of leads from social media.

I want customers

Learn more

Contextual
advertising

Contextual advertising allows you to attract customers at the very moment they are looking for a solution.

The Walfe team structures search campaigns, develops a semantic core, optimizes ads, and manages bids to maximize the effectiveness of advertising traffic.

Result:
attracting customers with established demand.

I want customers

Learn more

Influencer
Marketing

Influencer marketing allows brands to connect with their audience through thought leaders, bloggers, and UGC creators

The Walfe team selects relevant influencers, develops creative integration formats, and monitors the effectiveness of advertising campaigns.

This allows brands to expand their audience and build trust through recommendations from influential media figures and ordinary people

Result:
Increased brand awareness and the ability to attract a new audience.

I want an ad featuring people

SMM
and content strategies

Social media is one of the key channels of communication between a brand and its audience.

The Walfe team develops content strategies, designs brand visual identities, and creates comprehensive social media communication plans. We help brands build long-term relationships with their audience and increase customer loyalty.

Result:
growth in audience size, engagement, and brand recognition.

I want content

SEO
and organic promotion

Organic traffic is one of the most reliable sources of customer acquisition.

The Walfe team conducts comprehensive SEO audits, optimizes website structure, creates content, and works on the technical aspects of the site to improve search engine rankings.

Result:
a steady stream of customers from organic search.

I want organic customers

PR
and Media Relations

PR helps brands build their reputation and establish a strong presence in the media landscape.

The Walfe team collaborates with media platforms, generates newsworthy content, and develops communication campaigns that boost brand awareness.

Result:
enhancing the company's reputation and brand recognition.

I want recognition

Website Development
with WOW Design

The website is the central hub of the brand’s digital ecosystem.

The Walfe team develops the website’s structure, UX logic, and design, and integrates marketing tools and analytics. We create websites that not only look modern but also function as a tool for attracting customers.

Result:
an effective digital tool for marketing and sales.

I want a WoW website

Email Marketing
and CRM Automation

Email marketing and CRM enable systematic management of your customer base.

The Walfe team sets up automated communication workflows, customer segmentation, and marketing sequences designed to drive repeat sales.

Result:
Increased customer LTV and higher repeat purchase rates.

I want braces

Outsourcing
of sales departments

An effective sales team is a key component of a business scaling strategy.

The Walfe team helps you build or optimize your sales process: we develop scripts, structure sales managers’ workflows, and implement a performance tracking system.

Result:
an increase in conversion rates from leads to sales.

I want sales

Configuring end-to-end
analytics for traffic

End-to-end analytics provides a complete picture of marketing effectiveness.

The Walfe team integrates ad platforms, CRM systems, websites, and phone systems into a single analytics platform that tracks the customer journey from initial contact to purchase.

Result:
A transparent, data-driven marketing management system.

I want analytics

Audit of marketing
and sales activities

Audit of marketing
and sales activities

Effective marketing starts with a thorough analysis of your current customer acquisition system.

The Wafe team conducts a comprehensive audit of your marketing and sales departments: we analyze advertising channels, the sales funnel structure, lead quality, the effectiveness of marketing tools, and the lead processing workflow. We identify key points of customer churn, determine scaling potential, and develop specific recommendations to improve the efficiency of the entire system.

Result:
A thorough understanding of the current state of marketing and a clear plan for improving customer acquisition effectiveness.

I want an audit

Development
of a marketing strategy

Development
of a marketing strategy

Marketing is effective only when all tools are integrated into a single system.

The Walfe team develops a strategic marketing development model: it analyzes the market, the competitive landscape, and the behavior of the target audience; identifies key customer acquisition channels; and designs the architecture of marketing tools.

The strategy includes a promotion channel structure, a budget model, KPIs, and scaling scenarios.

Result:
A systematic marketing development strategy and projected customer flow.

I want a strategy

Development
of a communication strategy

Development
of a communication strategy

Strong brands are built through clear and consistent communication.

The Walfe team helps businesses develop a positioning that reflects the product’s true value to its audience. We define the brand’s core idea and establish a messaging framework, tone of voice, and communication principles that are applied across advertising, content, and media.

This allows the brand to occupy a clear position in the market and build long-term trust with its audience.

Result:
A strong brand communication platform and clear market positioning.

I want a strategy

Paid
traffic

Paid
traffic

Paid traffic allows you to quickly scale your customer flow and manage sales volume.

The Walfe team designs advertising campaign structures, develops a system for testing creative assets, and optimizes audiences and budgets. We analyze channel performance and continuously refine advertising campaigns to achieve maximum results.

Result:
A steady stream of leads and a structured customer acquisition system.

I want customers

Learn more

Targeted
advertising

Targeted
advertising

Targeted advertising allows you to reach specific audience segments on social media.

The Walfe team develops a multi-level structure for advertising campaigns, tests creative concepts, segments audiences, and optimizes ads based on user behavior analytics.

This enables brands to effectively attract new customers and scale their advertising campaigns.

Result:
a steady stream of leads from social media.

I want customers

Learn more

Contextual
advertising

Contextual
advertising

Contextual advertising allows you to attract customers at the very moment they are looking for a solution.

The Walfe team structures search campaigns, develops a semantic core, optimizes ads, and manages bids to maximize the effectiveness of advertising traffic.

Result:
attracting customers with established demand.

I want customers

Learn more

Influencer
Marketing

Influencer
Marketing

Influencer marketing allows brands to connect with their audience through thought leaders, bloggers, and UGC creators

The Walfe team selects relevant influencers, develops creative integration formats, and monitors the effectiveness of advertising campaigns.

This allows brands to expand their audience and build trust through recommendations from influential media figures and ordinary people

Result:
Increased brand awareness and the ability to attract a new audience.

I want an ad featuring people

SMM
and content strategies

SMM
and content strategies

Social media is one of the key channels of communication between a brand and its audience.

The Walfe team develops content strategies, designs brand visual identities, and creates comprehensive social media communication plans. We help brands build long-term relationships with their audience and increase customer loyalty.

Result:
growth in audience size, engagement, and brand recognition.

I want content

SEO
and organic promotion

SEO
and organic promotion

Organic traffic is one of the most reliable sources of customer acquisition.

The Walfe team conducts comprehensive SEO audits, optimizes website structure, creates content, and works on the technical aspects of the site to improve search engine rankings.

Result:
a steady stream of customers from organic search.

I want organic customers

PR
and Media Relations

PR
and Media Relations

PR helps brands build their reputation and establish a strong presence in the media landscape.

The Walfe team collaborates with media platforms, generates newsworthy content, and develops communication campaigns that boost brand awareness.

Result:
enhancing the company's reputation and brand recognition.

I want recognition

Website Development
with WOW Design

Website Development
with WOW Design

The website is the central hub of the brand’s digital ecosystem.

The Walfe team develops the website’s structure, UX logic, and design, and integrates marketing tools and analytics. We create websites that not only look modern but also function as a tool for attracting customers.

Result:
an effective digital tool for marketing and sales.

I want a WoW website

Email Marketing
and CRM Automation

Email Marketing
and CRM Automation

Email marketing and CRM enable systematic management of your customer base.

The Walfe team sets up automated communication workflows, customer segmentation, and marketing sequences designed to drive repeat sales.

Result:
Increased customer LTV and higher repeat purchase rates.

I want braces

Outsourcing
of sales departments

Outsourcing
of sales departments

An effective sales team is a key component of a business scaling strategy.

The Walfe team helps you build or optimize your sales process: we develop scripts, structure sales managers’ workflows, and implement a performance tracking system.

Result:
an increase in conversion rates from leads to sales.

I want sales

Configuring end-to-end
analytics for traffic

Configuring end-to-end
analytics for traffic

End-to-end analytics provides a complete picture of marketing effectiveness.

The Walfe team integrates ad platforms, CRM systems, websites, and phone systems into a single analytics platform that tracks the customer journey from initial contact to purchase.

Result:
A transparent, data-driven marketing management system.

I want analytics

Where we are active at the maximum

 HoReCa

EdTech

Brands

E-commerce

Events

SaaS

Blockchain

Real Estate

Insta-shop

Medical

B2C/B2B services

Web3

What does cooperation
with a business label look like?

Get a cooperation plan

Join the label

Main Image b6-text-1 b6-text-2 b6-text-3 b6-text-4 b6-text-5 b6-text-6 b6-text-7 b6-text-8

The history of Walfe
business label

Business label history

Our journey began in 2019 with the creation of Morris Digital traffic agency. Over the next five years, we went through several transformations that led us to the category of a marketing agency with a portfolio of over 60 brands and an average LTV of 9 months.

Creating the new business label concept is another transformation for us. Within this concept, we have defined key areas: branding, strategy, sales, marketing, creative, PR, HR, and analytics.

Walfe is a new format of providing digital services for commercial projects, and this format has its own idea and story that we tell and create.

Are you with us?

Business label history

Strategies in which
we are effective

Launch

Launching a new product or business

If people aren’t talking about you yet, it just means you’re not on the right wavelength. We’re not your typical digital agency; we build omnichannel strategies to help your business make a splash and quickly stand out.

Optimization

Optimizing the ROI of customer acquisition

Off-season? We’re reworking our strategy so that you don’t just survive during tough times, but actually increase your margins and build up your budget in preparation for a surge in demand.

Scaling

Scaling lead generation channels

When a business is operating at less than full capacity and has low profitability, it needs to develop strategies to increase the number of orders in order to boost sales and maximize its potential.

Brand recognition

Increased brand awareness

Do you want your brand to be more than just a name—do you want people to talk about it? We craft a narrative that builds long-term loyalty. And we make sure you’re featured not only on customers’ shopping lists but also in the media.

Increase in sales
through the website

Reducing the cost of
customer acquisition

Increasing sales through
social media

Organization of Special
Projects [Online]

Increasing sales
through the community

Organization of
recruitment projects

Increase in the
average check

Creating comprehensive
sales funnels

Rebranding or
repositioning

Launch of new
lead generation channels

Expanding into new markets
(EU / Global)

Scaling
paid traffic

Optimization of
unit economics

Increasing
customer LTV

Partnership results
with Walfe Business Label

We help companies grow since 2019.

All projects

HoReCa

EdTech

Events

E-commerce

Brands

SAAS

Insta-Shop

Real Estate

B2B

B2C

Medical

Web3

Blockchain

More projects

The team that
changes the rules of the game

In the service B2B segment since 2016, during this time:

Maksym Zenin

Owner/CEO Walfe

«We united to create an ecosystem for medium and large businesses, within which we want to effectively cover such business growth areas: Strategy, Branding, Marketing, Sales, Creative, PR, HR, Analytics.»

In the service B2B segment since 2016, during this time:

Within the consulting company, participated in building more than 43+ sales departments.

In the role of Head of Sales, scaled the franchise network CitySites from 48 cities to 125+ cities and opened 5 new countries for network scaling.

Since 2019, building the advertising agency Morris Digital, within which he implemented more than 1200 projects in paid traffic, website development, organic search promotion, and business social media development.

Founder of the first business label WALFE, whose goal is to build a closed business structure for network scaling.

Entrepreneur and expert in business scaling in terms of team management, marketing, sales departments, and project management.

Denys
Pankratov

Project
Manager

Krystyna
Tsap

Project
Manager

Maksym
Pronin

Head of
Outsourcing Sales

Kateryna
Andriyevska

Strategist /
CMO Wafe

Kateryna
Tokareva

Head
of PR

Rustam
Zagrebelnyi

Head of Website
Development

Pavlina
Tarnavska

Project
Manager

Mykyta
Nozhenko

Project
Manager

Lyosha
Malytskyi

Strategist /
CMO Wafe

Artur
Alekseev

Team Lead
of Media Buyer

Andrii
Dyachenko

Team Lead
of PPC

Oleksandr
Mykhailychenko

Head
of SEO

«We united to create an ecosystem for medium and large businesses, within which we want to effectively cover such business growth areas: Strategy, Branding, Marketing, Sales, Creative, PR, HR, Analytics.»

Walfe Business Label — is more than an
agency, bureau, studio or company

One partner
instead of dozens of contractors

Single window
for all tasks

No need to handle dozens of contractors — advertising, website, sales, analytics. All under one roof, coordinated and transparent.

Partner, not
just a contractor

We take responsibility for the result, helping strategically and tactically. Your business grows — 
we grow with you.

Teams with experience
and cases

In each direction, there are specialists who have already completed dozens 
and hundreds of successful projects. You receive proven expertise, not an experiment.

Flexibility and
scaling

You can connect exactly the services 
you need right now. And when the business grows — we will help scale 
everything without loss of quality.

Want to understand,
what is holding back your business?

Leave your contact info — we will
conduct an audit of your landing page, marketing, social media of your brand, sales, analytics and show where the hidden potential
for your scaling lies.

Contact information

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Get strategy

We will check
customer acquisition channels

Evaluate marketing
and sales effectiveness

Provide a step-by-step
change plan

Walfe — provides comprehensive
solutions
for business
growth

Our approach is not a set of individual services, but a holistic strategy that works to scale the business. We create solutions that cover all tasks: from brand building and launching ads to setting up a sales department and end-to-end analytics.


Thanks to this, you get not a temporary result, but stable growth and a clear scaling model. Instead of dozens of contractors, you have one partner responsible for the result.

Our strength lies in these directions:

Branding

Creatives

Marketing

Analytics

Strategy

HR/Recruiting

Sales

Investments

Walfe: a mission that
scales business

We create a business ecosystem that combines branding, marketing, 
sales, creative, HR, PR, and analytics into a single system.



Our goal is to change the rules of the game in the agency business market 
and give companies not just tools, but comprehensive solutions for growth.

Today Walfe is:

Experience.

From work in creative bureaus and crypto projects to systemic solutions for traditional business.

Transparency.

We clearly formulate hypotheses, plans, and results, without embellishment.

Expertise.

In each direction, there are specialists who have already completed dozens 
and hundreds of successful projects. You receive proven expertise, not an experiment.

Result.

We focus on specific business goals and are responsible for their achievement.

Today Walfe is 6+ years on the market
of digital services, 8 business directions in work,
36+ active brands, 90+ complex projects, 1200+ advertising campaigns implemented,
$14.6M ad budget managed
since 2019, $100M+ profit for clients
and partners, 200+ experts from whom we form project teams.

Our blog

Marketing, strategy, scaling — read on Walfe

Read more

research

Trends 2026

details

#NewsTarget

11.03.24

Trends 2026

details

#NewsTarget

11.03.24

research

Trends 2026

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11.03.24

Trends 2026

details

#NewsTarget

11.03.24

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FAQ: Everything you need to know about Wafe Business Label

What is a business label and how does it differ from an agency?

A business label is a new concept of interaction with team leaders. On one hand, we produce and develop star teams. On the other hand, we build partnership relationships with projects that come to us, going beyond the limits of a marketing agency, creative bureau, or consulting company.

 

Our role is strategic partnership, where we take responsibility for business metrics growth and real results.

Why the business label format?

The market is saturated with marketing agencies, creative studios, branding bureaus, and traffic companies. Being the same? We think that is too simple and uninteresting.

 

We created a business label to go beyond competition. Our focus is full-fledged business solutions that are directly related to the partner's profit and key metrics: ROI, DRR, etc.

 

The main thing is — we don't just connect individual specialists, we create teams to achieve specific business goals. We organize and configure the transfer of project information and full onboarding of new people into your business. This makes us both a strategic and operational partner in areas such as branding, strategy, marketing, sales, creative, HR, PR, investments.

What does a business get when it becomes part of Wafe?

By joining Wafe, you get:

  • Deep analysis of the market, competitors, and your business.
  • A personalized development strategy that can include marketing, sales, creative, analytics, branding, etc.
  • A team of experts with confirmed cases working for results.
  • A transparent process where you see how every dollar invested works for scaling your business.

Can I order a single service?

Yes, you can start with individual services, but our strength lies in a comprehensive approach. Any solution we implement is integrated into the overall system so that all business processes work synchronously.

What problems does the business label help solve?

Wafe helps businesses not just get customers, but build a system where marketing and sales work together. We eliminate communication chaos, reduce acquisition costs, and build mechanisms that bring stable income.

Do you work under a contract?

Yes, over the years of work we have become certified partners of Google, Meta, and TikTok, which allows us to use the most effective promotion strategies for our clients.

Do you work with international projects?

Yes, Wafe has experience working with European and American markets. We understand the specifics of each region and adapt strategies for maximum results.

Have questions?

Get a consultation