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Cases
History of Business Label
Team
Walfe unit
Blog
We build not just individual advertising campaigns, but a managed customer acquisition system through search and intent channels.
We work with demand, funnel, and analytics to ensure that advertising on Google
and YouTube yields measurable business results, not just clicks
and impressions.
This is not a service.
This is the performance approach of the Walfe business label.
No spam. No templates. Only solutions for your business.
since 2019
working with paid traffic
80% of clients
long-term partnership
1200+
implemented
performance projects
10+ industries
medical, e-commerce, services, fintech,
real estate and others
100+ mln$
profit for our clients and partners
$15M+
invested ad budget
since 2019
5+
traffic teams
LTV - 9 months
average project portfolio indicator
Businesses for whom the result
is more important than the "process"
Contextual advertising — is
not just another advertising channel.
It is a tool that works
with real demand,
gives
fast results and directly
affects sales.
That is why businesses
use context
to solve specific
growth tasks.
Context works with people who are already looking for a product, service, or solution.
This is not the "interest" stage — it is an answer to a formed request.
The business receives not random traffic,
but users ready for action.
In contextual advertising, there are no chaotic impressions.
Every request is a specific problem, need, or readiness to pay.
That is why context works
not with reach, but with intent, allowing you to manage traffic quality.
Context is one of the fastest channels for obtaining results.
It is used when you need:
to launch or strengthen sales;
to test a product or hypothesis;
to scale an already working model.
The result appears not "sometime", but here and now.
Context is easily measured
in business indicators:
from clicks — to leads,
from leads — to sales,
from sales — to revenue.
This is a channel where efficiency is assessed
not by feelings, but by numbers, analytics
and profitability.
In most cases, the problem is not Google Ads.
The problem — is the lack of a system, a connection between stages, and
responsibility for the result.
problem
Traffic exists, sales do not
Advertising brings users, but the site
does not convert, the sales department is not ready,
analytics is absent.
decision
Building a connection:
advertising → page → CRM → sales.
Context becomes part of the business system.
problem
Budget grows, while profitability falls
Optimization follows clicks and CPA,
not actual money.
decision
Working from business goals: revenue,
margin, LTV, ROMI.
problem
Impossible to scale the result
Increasing the budget breaks the system,
hypotheses are not recorded, the process is
not reproducible.
decision
Managing scaling through testing, sprints, and hypothesis competition.
problem
PPC specialist is not responsible for the business
Responsibility ends at the Google Ads level.
decision
Walfe is a partner responsible
for the entire customer journey.
problem
No cohesive advertising strategy
Campaigns are launched chaotically, without logic
or unified messages.
decision
We start with the strategy, and only then launch the ads.
problem
No control or transparency
It's unclear what works, where the money goes
and who is responsible for the result.
decision
Full transparency, dashboards, regular sprints, and a unified
center of responsibility.
problem
Traffic exists, sales do not
Advertising brings users, but the site
does not convert, the sales department is not ready,
analytics is absent.
decision
Building a connection:
advertising → page → CRM → sales.
Context becomes part of the business system.
problem
Budget grows, while profitability falls
Optimization follows clicks and CPA,
not actual money.
decision
Working from business goals: revenue,
margin, LTV, ROMI.
problem
Impossible to scale the result
Increasing the budget breaks the system,
hypotheses are not recorded, the process is
not reproducible.
decision
Managing scaling through testing, sprints, and hypothesis competition.
problem
PPC specialist is not responsible for the business
Responsibility ends at the Google Ads level.
decision
Walfe is a partner responsible
for the entire customer journey.
problem
No cohesive advertising strategy
Campaigns are launched chaotically, without logic
or unified messages.
decision
We start with the strategy, and only then launch the ads.
problem
No control or transparency
It's unclear what works, where the money goes
and who is responsible for the result.
decision
Full transparency, dashboards, regular sprints, and a unified
center of responsibility.
If you recognized even one
problem — most likely, advertising
is already losing your money.
We will show exactly where and how to fix it.
Single window
for all tasks
Advertising, website, analytics, sales, strategy — without dozens of contractors
and chaos. One center of responsibility, one logic of growth.
Partner, not
just a contractor
We participate in decision-making, influence the result, and think in business categories, not just ad cabinet KPIs.
Teams with experience
and cases
In each direction, there are
specialists who have already gone through dozens
and hundreds of projects. You receive proven expertise, not experiments with your budget.
Flexibility and
scaling
We connect only what is needed now.
And when the business grows — we scale the system without loss of quality.
We will analyze your sales funnel,
find bottlenecks, and propose
solutions that can be scaled.
Contact Information
We will check
customer acquisition channels
Evaluate marketing
and sales effectiveness
Provide a step-by-step
change plan
01
02
03
04
We don't launch advertising "in general".
We connect paid traffic to a business task.
We work with business goals, not just advertising metrics.
Launch
If people aren’t talking about you yet, it just means you’re not on the right wavelength. We’re not your typical digital agency; we build omnichannel strategies to help your business make a splash and quickly stand out.
Optimization
Off-season? We’re reworking our strategy so that you don’t just survive during tough times, but actually increase your margins and build up your budget in preparation for a surge in demand.
Scaling
When a business is operating at less than full capacity and has low profitability, it needs to develop strategies to increase the number of orders in order to boost sales and maximize its potential.
Brand recognition
Do you want your brand to be more than just a name—do you want people to talk about it? We craft a narrative that builds long-term loyalty. And we make sure you’re featured not only on customers’ shopping lists but also in the media.
Increase in sales
through the website
Reducing the cost of
customer acquisition
Increasing sales through
social media
Organization of Special
Projects [Online]
Increasing sales
through the community
Organization of
recruitment projects
Increase in the
average check
Creating comprehensive
sales funnels
Rebranding or
repositioning
Launch of new
lead generation channels
Expanding into new markets
(EU / Global)
Scaling
paid traffic
Optimization of
unit economics
Increasing
customer LTV
We show not "how we ran the ads",
but how paid traffic changes the business result.
All projects
HoReCa
EdTech
Events
E-commerce
Brands
SAAS
Insta-Shop
Real Estate
B2B
B2C
Medical
Web3
Blockchain
More projects
In the service B2B segment since 2016, during this time:
Maksym Zenin
Owner/CEO Walfe
«We united to create an ecosystem for medium and large businesses, within which we want to effectively cover such business growth areas: Strategy, Branding, Marketing, Sales, Creative, PR, HR, Analytics.»
In the service B2B segment since 2016, during this time:
Within a consulting company, participated in building more than 43+ sales departments.
In the role of Head of Sales, scaled the franchise network CitySites from 48 cities to 125+ cities and opened 5 new countries for network scaling.
Since 2019, building the advertising agency Morris Digital, within which he implemented more than 1200 projects in paid traffic, website development, organic search promotion, and business social media development.
Founder of the first business label WALFE, whose goal is to build a closed business structure for network scaling.
Entrepreneur and expert in business scaling in terms of team management, marketing, sales departments, and project management.
Denys
Pankratov
Project
Manager
Krystyna
Tsap
Project
Manager
Maksym
Pronin
Head of
Outsourcing Sales
Kateryna
Andriyevska
Strategist /
CMO Wafe
Kateryna
Tokareva
Head
of PR
Rustam
Zagrebelnyi
Head of Website
Development
Pavlina
Tarnavska
Project
Manager
Mykyta
Nozhenko
Project
Manager
Lyosha
Malytskyi
Strategist /
CMO Wafe
Artur
Alekseev
Team Lead
of Media Buyer
Andrii
Dyachenko
Team Lead
of PPC
Oleksandr
Mykhailychenko
Head
of SEO
«We united to create an ecosystem for medium and large businesses, within which we want to effectively cover such business growth areas: Strategy, Branding, Marketing, Sales, Creative, PR, HR, Analytics.»
Walfe Business Label — is more than an
agency, bureau, studio or company
Choose a start format — from diagnostics to full management.
If you are not sure where to start — an audit will show
exactly where money and growth opportunities are currently being lost.
Project Audit
from $200
Suitable if advertising is already running or has been launched before, but the result is unstable or unclear.
Within the audit:
analysis of the advertising account:
structure, campaigns, conversions, efficiency
analysis of competitors in search and advertising
evaluation of site usability and
conversion loss points
growth hypotheses and recommendations
media plan and action priorities
One-time setup of the advertising account
from $800
Suitable for launching advertising from scratch
or system relaunch.
What we do:
setup of access (Google Ads,
Analytics, Tag Manager, Merchant Center)
building a logical account structure
creation and configuration of campaigns
setting up conversion and
payment tracking
launch and stabilizing campaigns
for consistent traffic
Result:
Advertising system ready for scaling.
Project Management
from $600 / month
Suitable if you need constant
control, optimization, and growth.
In the management format:
full control of the advertising account
weekly sprints
reports 2 times a month with conclusions
and an action plan
work with traffic quality, conversions
and business metrics
Focus:
Stable result and predictable growth.
Management of shopping campaigns (Shopping/Performance Max)
from $300
Suitable for e-commerce and projects
with a large assortment.
Within the service:
analysis of product cards and feed
recommendations for improving
product content
verification of compliance with Google requirements
creation and setup of
shopping campaigns
segmentation of products
for effective scaling
Creation of advertising content
from $400
Suitable if advertising lacks
quality creatives.
Within the service:
forming TOR for banners and videos
creation of static and video creatives
scripts, filming, editing
final content ready
for advertising launch
CRM and Analytics integration
from $300
Suitable if it's important to see
the real contribution of advertising to sales.
What we set up:
data transfer from CRM to analytics
transfer of conversions and sales
to advertising accounts
monitoring data correctness and completeness
Status:
Direction in expansion stage
(checking availability for your stack).
In each service — dozens of cases,
which we show upon request.
Contextual advertising works only as part of a system: strategy, funnel, analytics, and sales.
TikTok Ads
LinkedIn Ads
YouTube Ads
Google Ads
Meta Ads
Telegram Ads
TikTok Ads
LinkedIn Ads
YouTube Ads
Google Ads
Meta Ads
Telegram Ads
For us, context is not a standalone tool. It is one of the elements of the growth system that works together with the product, site, content, and sales department.
We start with strategy, and only then pick channels, formats, and tools. Advertising, content, influence, search — everything works in one direction and for one goal.
When all directions work within one business label, there are no situations like "that's not our area." There is one team and one responsibility for the result.
We build the process so that advertising doesn't just bring leads, but actually helps sell — through analytics, CRM, and work with the sales department.
When all directions are collected in one business label, you get not a set of contractors, but a managed system with one center of decisions, control, and responsibility.
In real business, advertising
does not work in isolation
Maximum result appears when
context is reinforced by other tools —
content, brand trust, landing pages, and demand coverage
across the entire customer journey.
We connect author media
and opinion leaders to enhance the effect of advertising campaigns.
We create pages that convert traffic into leads and sales,
not just "look good."
We connect author media
and opinion leaders to enhance the effect of advertising campaigns.
We find exactly where the business is losing money even before scaling traffic.
We form a unified logic of messages for advertising, site, and sales.
We reinforce paid traffic with content and brand trust.
These directions can work separately,
but the maximum effect is achieved together,
within the unified system of the Walfe business label.
We don't wait
for the perfect moment —
we create it ourselves
We have assembled a strong product and team in the paid traffic direction, capable of closing growth tasks for various business models.
Your project could become the next
story of joint growth.
Brief and to the point —
without marketing jargon.
Contextual advertising is shown to users who are already searching for a specific product or service—that is, who have a clear intention to buy.
Social media targeting works during the stages of interest formation.
That’s why contextual advertising is the shortest path to a real sale.
The minimum initial budget depends on the niche, cost-per-click rates, and competition.
On average, we recommend starting at $1,000 per month for a test campaign to gather data that can inform decisions about scaling up.
That is, if the product is ready and there is demand. Context works with “warm” traffic, so you can expect to see the first inquiries within 1–3 days after launch.
A stable ROI is achieved when the advertising system, website, and analytics begin to work in tandem.
Our primary focus is Google Ads (Search, YouTube, Shopping, Performance Max).
However, if necessary, we integrate these elements into a comprehensive system: CRM, Meta Ads, SEO, email, and other channels to drive managed growth.
Yes. To do this, we start with a project audit.
The audit will reveal where money is being wasted, why the cost per lead is rising, or why profitability is falling.
After that, we provide a step-by-step action plan—what to fix, what to scale up, and what to discontinue.
Yes, provided you have a clear understanding of who you’re targeting and exactly what you’re selling.
We can adapt the system to any scale—from local services to e-commerce platforms.
The key is to have realistic expectations and to base decisions on data, not just a hunch.
Through integrated analytics: we connect Google Ads, CRM, and dashboards to track the customer journey from click to purchase.
You see not just traffic, but revenue, margin, and ROMI in real numbers.
This isn’t just a campaign plan. We analyze the sales funnel, demand, competitor behavior, and traffic channels to build a system that generates profit.
The result is a detailed roadmap: how, where, and with what budget to launch campaigns to achieve business results.
If the channel hasn’t been launched yet, start with setup.
If the ads are already running but the results are mixed, conduct an audit.
Once the system is ready and you need to scale up, implement management with regular optimization.
From 7 to 14 days — depending on the project’s complexity, the scope of the campaigns, and the website’s readiness for conversions.
This timeframe includes preparing the structure, ads, analytics, and a test launch.
Have questions?
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Аудит бізнесу та маркетингуУ розробціРозробка маркетингової стратегіїРозробка комунікаційної стратегіїУ розробціТаргетована рекламаКонтекстна реклама (Google Ads)Influence маркетингSMM та контент-стратегіїSEO та органічне просуванняPR та медіа взаємодіяРозробка та дизайн сайтівEmail-маркетинг і CRM-автоматизаціяАутсорсинг відділів продажівНалаштування наскрізної аналітики маркетингу та продажівТОВ “Моріс Діджитал”, ЄДРПО 44977608
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